Viewers who saw the same ad six times said the ad was “annoying” by 48% over average, and “disruptive to their overall experience” by 33%. The study, It’s All in the Delivery: How Repeating Ads Affect CTV Viewers, Brands & Platforms, found that while participants who saw the same ad six times peaked in awareness at 92% recall, negative associations spiked, too. Maisel,” Hulu’s “Only Murders in the Building,” Apple TV+’s “Ted Lasso” and Netflix’s “Wednesday.”Įighty-seven percent of streaming viewers report they see too many of the same ads,according to new research by MAGNA’s Media Trials unit in partnership with Nexxen.
“Succession” will compete against company sibs “House of the Dragon,” “The Last of Us” and “The White Lotus,” along with Disney+’s “Andor,” AMC’s “Better Call Saul,” Netflix’s “The Crown,” and Showtime’s “Yellowjackets.” Competing for Outstanding Comedy are ABC’s “Abbott Elementary,” HBO’s “Barry,” FX’s “The Bear,” Amazon Freevee’s “Jury Duty,” Prime Video’s “The Marvelous Mrs. Nominations for the 75th Annual Primetime Emmys were announced on Wednesday, and HBO’s “Succession” led the pack with 27 nods, including Outstanding Drama and a record-breaking three best drama actor nominations (Brian Cox, Jeremy Strong and Kieran Culkin). Travel: Eli Roth Presents: A Ghost Ruined My Life at 9p Help! My House Is Haunted at 10p Netflix: Survival of the Thickest Burn the House Down Devil’s Advocate Sonic Prime
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